GANT is proud to introduce Tech Prep™ to a selection of its classic, favourite men’s shirts. Through innovative fabric features, Tech Prep enhances the timeless GANT look with new technology, specifically intended to support an active lifestyle. With smart fabrics made for a modern existence, Tech Prep is a revolution in classic elegance and style.
March, 2017, Dubai, UAE: GANT launches its latest range of shirts for the modern, ambitious and well-dressed professional, who maintains an active and busy lifestyle. Tech Prep ensures the millennial man and his shirt stays preppy and crisp, with hidden benefits to help keep him as cool as his style. This is the first time that these features have been applied to a preppy wardrobe, and GANT is proud to be pioneers and champions of the preppy look.
GANT shirts with Tech Prep are designed so that no matter what happens, the shirt stays comfortable and looking fresh. Whether biking to the office, and jumping straight into a meeting, or catching an evening flight to a morning breakfast, with GANT’s Tech Prep shirts, simply pop the collar, go, and do it all again the next day.
The Tech Prep launch signals a new initiative for GANT, but one they see clearly in their future. GANT looks to add Tech Prep to many of their garments, ensuring that consumers never have to compromise their look or their modern, active lifestyle again. Tech Prep imbues shirts with three key qualities:
Tech Prep is high-performing microfiber polyester, which moves sweat away from the body to the fabric surface where it evaporates. The technology behind this feature is a treatment applied to the yarns so that it does not absorb sweat and other liquids.
Tech Prep garments are woven in such a way to allow air and body heat through the fabric, maintaining the wearer’s core temperature.
GANT Tech Prep shirts actively absorb humidity from the skin and transport it from the body to the outer surface. The key feature of this attribute is the cooling effect. This is achieved through the shape of the yarns. At a molecular level, a cross section of the yarns looks like a star shape. This shape allows air to move in and out of the fabric, helping to maintain an optimum body temperature.
GANT key pieces have all the three Tech Prep features.
TECH PREP CHECK SHIRT
The check design featured on the fitted Tech Prep Check Shirt is a nod to GANT origins on the campuses of East Coast USA. Perfect for work or play, this shirt sports a button-down collar, soft hand-feel and the iconic boxpleat and locker loop.
TECH PREP BLUE STRIPE SHIRT
If in doubt, reach for a banker stripe. GANT’s regular fit Tech Prep Blue Stripe Shirt is ideal for the office, or for tucking into denim on the weekend. Featuring a button-down collar, soft hand-feel and the GANT iconic boxpleat and locker loop.
GANT shirts with Tech Prep launch in stores throughout The Middle East from March 2017, including the flagship store in The Dubai Mall.