GCC, March 2017: M&Co, internationally established contemporary family clothing brand is pleased to announce its SS17 women’s collection now in stores across the GCC. Seasonal trends are interpreted in an appealing way; this season’s collection offers clothing for all occasions with a mix of feminine separates, daywear, and tailoring and eveningwear must-haves.
A soft and laundered palette of cream, blush shades and tones of khaki grounded with denim blues in easy layering desirable pieces. Intricate mosaic tiles, illustrative conversational dragonflies and sketchy floral prints are new for this season. Easy to wear separates are key to this collection, which can be worn layered together creating the romantic appearance.
A refreshed nautical look, featuring paisleys and stripes with a boho feel. Taking the strong focus of red, white and navy with an injection of chambray and stone. Contrast embroidery, nautical ties and eyelets are key and ready to take away on holiday.
One of the key colours for the season is buttercup yellow, which we have combined with ivory, cornflower blue and ink for a modern take on a denim friendly casual look. Ikat tiles mixed with batik style paisleys and mosaic prints give a nod towards an Indonesian handcraft trend. Laundered striped tees, slub textured knits, cheesecloth and linen create a relaxed summer style.
Pleating and lace is key, giving a soft feminine look, coordinated with modern tailoring and jumpsuits for a contemporary update on occasion wear inspired by oriental florals. Large photographic prints are featured with blush tones, silver grey and ivory for a fresh take on occasion wear.
Electric blue highlights combined with graphic botanical prints in a khaki and blush colour palette, grounded with navy and denim give a true casual feel. Stunning digital floral prints take the focus for our Petites occasion wear collection, perfect for any event. Black and white prints make a statement with the freshness of red. Off the shoulder, lace and embroidery are key for day wear pieces that can be dressed up and down.